Udemy, the global marketplace for learning and teaching online with over 30 million students and 42,000 instructors worldwide, announced today expanded operations in India with an employee hub in Gurgaon. India is one of the company’s fastest growing markets, with revenue and students doubling year-over-year. A local presence will enable Udemy to continue enhancing and localizing the student and instructor experience.
With an average of 800 new courses added to their repertoire every month, Udemy is a bit more expensive than its competitors. Costs vary broadly, ranging from $10 to $500 for different courses; the most popular Udemy courses in business and technology tend to be upwards of $100. However, you can read the reviews of former students before signing up to any of the courses, so you can make a more informed decision.
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While the Udemy marketplace serves the needs of individuals looking to upskill, Udemy for Business is specifically designed for organizations, including business leaders such as Booking.com, Publicis Sapient, Pinterest, and Adidas, looking to continually invest in their workforces. This subscription-based product offers 3,000+ of the highest-rated technical and business courses, as well as learning analytics and an easy-to-use platform to create and distribute content to their own teams.
Why would anyone choose Udemy then? Well, they do make the process easy. Starting a business is as hard as building a brand from scratch is a difficult task. Udemy also has people visiting their site who are already interested in purchasing courses, so they take care of that aspect.
If you’re not trying to build something with long-term growth potential, then Udemy might be the best option for you. They do take out some of the complexities that business owners have to manage. On the other hand, if your goal is to sell courses and build a business that gives you full-ownership, then it’s best to use a different platform for course creation and sales.
Udemy courses can be rewarding for the platform’s instructors, too. Rob Percival, a former high school teacher in the United Kingdom, has made $6.8 million from a Udemy web development course that took him three months to build. “It got to the stage several months ago where I hit a million hours of viewing that particular month,” he says. “It’s a very different experience than the classroom. The amount of good you can do on this scale is staggering. It’s a fantastic feeling knowing that it’s out there, and while I sleep people can still learn from me.”